Privacy Policy

01

Scope and controller

This Privacy Policy applies to the Plant ID website, including its plant encyclopedia, articles, search features, and related public pages.

It does not apply to the Plant ID mobile application, which is a separate service governed by its own privacy notice, or to third-party websites and services that we link to.

02

Information we collect

Information collected automatically

When you access the website, our hosting, security, and WordPress systems may automatically process technical information needed to deliver and protect the site.

• Internet Protocol address and approximate network location.
• Browser type, device type, operating system, language, and screen characteristics.
• Requested pages, on-site search terms, referring page, date, time, and response status.
• Diagnostic, performance, error, fraud-prevention, and security events.
• Your cookie-consent choices and, if you consent to Analytics, website usage information described below.

Information you choose to provide

The website currently has no public accounts, comment submission, newsletter signup, purchases, contact form, or photo-upload feature.

If you email us, we receive your email address and any name, message, or other information you choose to include so that we can respond.

03

How and why we use information

We use personal data only for the purposes described in this Policy and when we have a lawful basis to do so.

• Operate and secure the website. We process technical logs to deliver pages, troubleshoot faults, prevent abuse, and maintain security based on our legitimate interests in operating a safe and reliable website.
• Understand website use. We use Google Analytics only when you consent to the Analytics category in the cookie manager.
• Respond to communications. We use information in an email to answer your request, based on our legitimate interests and any steps you ask us to take.
• Meet legal obligations. We may process or disclose information where necessary to comply with law, enforce our rights, or protect people and systems.

We do not sell, rent, or trade personal data.

04

Cookies and Google Analytics

Cookie consent

We use a cookie consent manager to present privacy choices and block recognized optional scripts until you consent. Your choices are stored in your browser.

Necessary storage is always active because it remembers your choice and supports core website operation. Analytics, Performance, and Advertising choices are off until you enable them.

The consent interface may display Performance and Advertising choices for compatibility with other services. At the date of this Policy, we do not use separate performance-monitoring or advertising services on this website, so enabling an unused category does not by itself send data.

Google Analytics through Site Kit

If you consent to Analytics, Google Analytics 4 may collect information about page views, sessions, interactions, referring sources, approximate location, and browser and device characteristics. We use aggregated reports to understand traffic and improve the website.

Google Analytics receives online identifiers and technical information, including the Internet Protocol address used to make a request. We do not intentionally send your name, email address, or other directly identifying contact information to Google Analytics.

• Read Google’s Privacy Policy
• Learn what Google Analytics collects
• Get the Google Analytics browser opt-out add-on

05

Sharing and service providers

We disclose personal data only when necessary for the purposes described in this Policy.

• Hosting, infrastructure, content-delivery, maintenance, and security providers that help operate and protect the website.
• Google and its service providers when you consent to Google Analytics.
• Professional advisers, auditors, insurers, or prospective parties to a business transaction where confidentiality and applicable law permit.
• Courts, regulators, law-enforcement bodies, or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, and security.

Service providers may process information only for their authorized services and under their own legal and security obligations.

06

International transfers

Innotent LTD is established in Israel. Some service providers, including Google, may process information in Israel, the European Economic Area, the United Kingdom, the United States, and other locations where they operate.

Where applicable law restricts international transfers, we rely on recognized adequacy decisions, approved contractual safeguards such as standard contractual clauses, or another lawful transfer mechanism.

07

Data retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including security, dispute resolution, and legal-compliance needs.

• The cookie-consent preference remains in your browser for 180 days unless you delete it or reset your choice sooner.
• Server and security logs are retained according to operational, security, and hosting requirements, then deleted or anonymized when no longer needed.
• Google Analytics user-level and event-level data may be retained for up to 14 months. The Analytics retention setting does not apply to standard aggregated reports, which may remain available for longer.
• Privacy emails are retained as long as needed to respond, document the request, meet legal duties, or establish and defend legal claims.

08

Your privacy rights

Depending on where you live and which law applies, you may have some or all of the following rights:

• Ask whether we process personal data about you and request access to a copy.
• Request correction of inaccurate, incomplete, unclear, or outdated personal data.
• Request deletion or restriction of processing where the legal conditions are met.
• Object to processing based on legitimate interests.
• Request a portable copy of data you provided where the right to portability applies.
• Withdraw consent at any time for future Analytics processing.
• Complain to the privacy or data-protection authority in your place of residence, work, or the location of an alleged infringement.

Israeli law also provides rights to inspect personal data held about you and to request correction or deletion when data is inaccurate, incomplete, unclear, or outdated, subject to applicable legal procedures and exceptions.

To exercise a right, email us using the address below. We may need to verify your identity and may limit or refuse a request where permitted by law.

• Find an EU data-protection authority
• Contact the UK Information Commissioner’s Office
• Contact the Israeli Privacy Protection Authority

09

Security and children

Security

We use reasonable technical and organizational measures intended to protect personal data against unauthorized access, alteration, disclosure, loss, and misuse. No internet transmission or storage system can be guaranteed to be completely secure.

Children’s privacy

This informational website is not designed to request personal data from children. If you believe a child has provided personal data to us, please contact us so that we can review and, where appropriate, delete it.

Third-party links

The website links to services that we do not control, including the App Store and Google resources. Their privacy practices are governed by their own notices, and we encourage you to review them before providing information.

10

Changes and contact

Changes to this Policy

We may update this Policy to reflect changes in the website, our providers, or applicable law. We will publish the revised version here, update the date at the top, and provide additional notice when appropriate.